A new portal will provide members of the Music Business Association (Music Biz) with exclusive, ever-changing information about music consumers, including demographics, consumption patterns, favorite genres, preferred devices and brand advocacy.
The announcement was made at this year’s Music Biz conference in a speech by Music Business Association President James Donio. Known as Music Biz Consumer Insights, the resource will be available by the end of May at musicbiz.org and will be powered by LOOP (Lots of People Online).
The research can be utilized through the full LOOP database of 250 million U.S. citizens. Through a combination of on and offline contact, users can reach over 45 million attendees of live music events, over 50 million subscribers to streaming services, over 75 million country fans, and over 100 million classic rock fans.
“We strive to deliver maximum value to all our Music Biz members, and Music Biz Consumer Insights is yet another reason why it pays to join the Association,” said Donio. “Artists, managers, labels, publishers, songwriters, touring professionals, brands, and the entirety of our diverse membership will be able to benefit from this new service, which allows everyone to take advantage of high-quality data to make the best business decisions possible.”
David Lewis, LOOP co-founder, said, “We are delighted to be partnering with Music Biz in bringing such a powerful consumer insights initiative to the music industry. Music Biz’s visionary approach means that the U.S. music industry will be the first sector to benefit from this unique and innovative data service. We believe that Music Biz members will quickly discover the Insights portal to be truly game-changing.”
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About the AuthorJessica Nicholson is a staff writer with MusicRow Enterprises. Her previous music journalism experience includes work with Country Weekly magazine, TasteofCountry.com and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]
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