HitShop Records Realigns Promotion, Marketing Teams

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• July 29, 2014
Skip Bishop

Skip Bishop

HitShop Records has re-aligned its promotional and marketing departments to focus on streaming, satellite, syndication, and other platforms as it prepares for its 2015 release schedule.

National Director of Promotion Rick Baumgartner has exited the company. He can be reached at 615-491-0975.  National Promotion/Special Ops representative Jennifer Wayne is no longer with the organization (she can be reached here). Former National Promotion/Special Ops rep Caroline Cutbirth continues work as a song plugger with Young Guns Publishing.

Diane Monk-Harrison and Director of National Promotion A&R Kim Stephens are both exiting the organization. Stephens can be reached at 404-229-6712.

“We are so grateful to all the support from our radio partners — particularly with the launch of Natalie Stovall — however, the new artist path at terrestrial radio has become an increasingly expensive and crowded lane,” shares industry veteran and RMG Co-Chairman/HitShop President, Skip Bishop. “The fatigue on the new artist airplay system has become difficult for both radio and recording companies — a problem not unique to independent labels, but majors as well. To best serve the artists we align with, HitShop will refocus its energies in artist development in areas including major radio platforms such as satellite, streaming, syndication, social entities and executive level radio strategies. Our staffing will reflect this creative shift.””

Bishop adds that the Young Guns Publishing and Next.Biz entities will not be impacted by the imprint’s realignment. HitShop Records is distributed by Warner Music Nashville and is part of the RMG, whose holdings include Young guns Publishing and Nekst.biz.

“We’re so grateful to HitShop and the opportunities they’ve created for us with country radio for our first single ‘Baby Come On With It’,” shares HitShop artist Natalie Stovall and the Drive. “We’ve just released ‘Mason Jar’ and the response has been incredible! We definitely want to continue to release more music for our fans and will be aligning with additional partners as we work toward releasing a full record in 2015.”

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About the Author

Jessica Nicholson is a staff writer with MusicRow Enterprises. Her previous music journalism experience includes work with Country Weekly magazine, TasteofCountry.com and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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