• ABOUT
    • Contact
    • The Team
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
    • Upcoming Concerts
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • Newsletter (Archives)
    • SIGN UP (FREE!)
  • SUBSCRIBE
  • STORE
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu

The Boot Campaign

January 26, 2011/by contributor

The Roys, George Jones and Josh Turner

One-by-one country music stars are taking off their cowboy boots and replacing them with army boots. The Boot Campaign, started by five Texas women—the “Boot Girls” (Ginger, Leigh Ann, Sherri, Heather and Mariae)—was inspired by retired US Navy SEAL Marcus Luttrell, author of the book Lone Survivor: The Eyewitness Account of Operation Redwing and the Lost Heroes of SEAL Team 10 and founder of the Lone Survivor Foundation. The campaign encourages Americans to purchase a pair of army combat boots to wear in support of our nation’s troops. Proceeds are donated to partner charities, including the Lone Survivor Foundation. For more information about the Boot Campaign, go to www.bootcampaign.com.

Country music stars involved include legends George Jones, Oak Ridge Boys, Mel Tillis, Lee Greenwood and Charlie Daniels; hit-makers Josh Turner, Phil Vassar, Joe Nichols, Randy Houser, Gretchen Wilson, Justin Moore, Chuck Wicks, Colt Ford, Joey + Rory and Jack Ingram; bluegrass artists The Grascals and The Roys; Texas sensations Robert Earl Keen; and many more.


(L-R): Captain Ivan Castro, Petty Officer 1st Class Marcus Luttrell (retired), Trey Fanjoy, Joe Nichols and Captain Chad Fleming (retired).


Joe Nichols Gets His “Boots On”

The video for Show Dog-Universal artist Joe Nichols’ “The Shape I’m In” pays tribute to those in the military who were injured in battle, but are making the most of their lives. The video was made in partnership with The Boot Campaign and the Lone Survivor Foundation. Directed by award winner Trey Fanjoy, the video features special appearances by Lone Survivor  Foundation founder and former Navy Seal Marcus Luttrell as well as Captain Chad Fleming (retired) and Captain Ivan Castro.
Fleming lost his left leg in battle, but has finished 5K runs, Triathlons, a long-distance bike rides. Castro, blinded by enemy fire, became the first blind graduate of the Maneuver Captain’s Career Course at Fort Benning, GA. Castro has also completed marathons and triathlons.
An extended version of the music video (below) includes an additional message from Luttrell. For more information on the Lone Survivor Foundation please visit www.LoneSurvivorFoundation.org.

The Shape I’m In – Joe Nichols – Joe Nichols Videos
  • Author
  • Recent Posts
contributor
contributor
contributor
Latest posts by contributor (see all)
  • Music Executive Kidnapped Outside Of Nashville’s SoHo House - January 30, 2024
  • BREAKING: Radio Legend Bob Kingsley Dies - October 17, 2019
  • The Producer’s Chair: Corey Crowder - November 22, 2017
Share this entry
  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share by Mail
https://music-row-website-assets.s3.amazonaws.com/wp-content/uploads/2011/01/10195121/boots1.jpg 195 570 contributor https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png contributor2011-01-26 14:09:402011-01-26 14:09:40The Boot Campaign
You might also like
Swift, Chesney Score Year’s Top Tours
Bobby Karl Works The Sam Phillips Exhibit
DisClaimer: Established Artists Keep The Music Coming
Nashville Industry Celebrates Jason Aldean’s 21st Chart-Topper “Drowns The Whiskey”
Florida Georgia Line Reaches “Cruising” Altitude
SoundExchange Reports Record Distributions, New Rates
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

You must be logged in to post a comment.

RECENT NEWS

  • MusicRow Weekly (News, Charts, More…) June 12, 2026
  • Midland Comes Full Circle On ‘Stages’ [Interview] June 12, 2026
  • Alan Jackson’s Silverbelly Whiskey Distillery & Museum Set To Open June 25 June 12, 2026
  • Lineup Unveiled For ‘CMA Fest Presented By SoFi’ TV Special June 12, 2026
  • Opry Pays Tribute To Don Williams At Special ‘Opry 100 Honors’ Show June 12, 2026
  • Taylor Swift Makes Billboard Country Airplay Chart History June 12, 2026
  • Vince Gill Unveils Eighth EP In ’50 Years From Home’ Series June 12, 2026
  • Jason Scott & The High Heat Make Grand Ole Opry Debut June 12, 2026
  • Brad Tursi Unveils Sophomore Solo Album ‘Colorado’ June 12, 2026
  • Origins Music Group Hosts Inaugural OMG Summer Block Party June 12, 2026

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2026 Music Row Enterprises, LLC - Enfold WordPress Theme by Kriesi
Website hosted by Nashville web design company, All My Web Needs.
  • Link to Facebook
  • Link to X
  • Link to Instagram
Scroll to top