Top Country Tours of 2010

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• January 4, 2011

George Strait and Reba headlined one of the year's biggest country tours.

The biggest grossing tours in 2010 belonged to George Strait/Reba/Lee Ann Womack, Brad Paisley, Tim McGraw, Taylor Swift and Carrie Underwood.

The Strait tour was the highest grossing North American country tour in 2010, according to Pollstar’s year-end chart. Grossing $41.6 million in box office receipts, the outing placed 14th on the all-genre Top 50 North American tours list (see full list containing agencies, ticket sales, number of dates).

Brad Paisley came in right behind the Strait package with $40.7 million, followed closely by Tim McGraw with $39 million, and Carrie Underwood with $38.8 million.

Other country stars on the top 50 include Taylor Swift ($34.2mm), Rascal Flatts ($28.4mm), Brooks & Dunn ($25.7mm), Toby Keith ($25.5mm) and Sugarland ($19mm).

Bon Jovi secured the No. 1 spot with $108 million.

Here are some of the Worldwide tour rankings: McGraw ($42.9mm), Paisley ($42.4mm), Strait/Reba ($41.6mm), and Swift ($40.4mm).

The magazine says box office grosses and ticket sales were down from 2009. The combined gross for the Top 50 North American tours in 2010 was $1.69 billion, down about 15% from last year. Total tickets sold was 26.2 million, a 12% decrease from 2009.



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Sarah Skates is Sr. News Editor of MusicRow Enterprises. Now in her tenth year with the company, she contributes to and the print magazine. She welcomes your inquiries to Please send press releases, photos, and news items to

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