Faith Launches Fragrance, Taylor Gets Signature Guitar

Faith Hill is launching her first fragrance with a series of short webisodes. Included in the series are conversations with other women, behind- the-scenes videos from her photo shoot, and more. Hill also appears in a new public service announcement encouraging Americans to volunteer their time. The 30-second spot is one of a series of PSAs to be launched this fall on all major broadcast networks – ABC, CBS, FOX and NBC – as part of the Entertainment Industry Foundation’s iParticipate national initiative to promote volunteerism with AARP’s Create the Good.

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Taylor Swift is getting her own signature guitar line in collaboration with Taylor Guitars. The Taylor Swift Baby Taylor guitar (TSBT) is a compact model that features Swift’s design touches. Based on the best-selling Baby Taylor guitar, the TSBT is three-quarters the size of a standard dreadnought, with a slim 1 11/16-inch neck. It is a good size for traveling. The TSBT will be offered at a manufacturer’s suggested retail price of $398.

Category: Artist, Featured, Sales/Marketing