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BigChampagne is a funny name for a media measurement company that doesn’t produce a bubbly beverage, but it’s very serious about popular media and the tens of millions of people who get their music, movies, games and other entertainment online.

The company was founded in 2000 as a technology-driven market research firm, specializing in peer-to-peer (P2P) networks, but today BigChampagne is a nexus for intelligence about media consumption. They aggregate and analyze information about media consumption of all types, and from a variety of sources. It started out waaaay back when, focusing on the original Napster (remember them?), but today incorporates information about a wide variety of download and “streaming” music and video online; traditional radio, “bricks and mortar” retail, and more.

In short, Big Champagne collects information about how and where people enjoy popular music, movies and other stuff, and then analyzes the information to tell you what titles are most popular, who’s interested, and why. Whether it’s the heavily anticipated blockbuster release from a multi-platinum superstar or a self-produced indie record from local heroes in Austin, Texas, BigChampagne has the skinny via a variety of popular reporting and analytic tools for the radio and recording industries. Unlike the namesake alcoholic beverage, Big champagne helps improve your decision-making skills.

http://www.bigchampagne.com/musicrow