All Entries in the "Sales/Marketing" Category

Frank Offers Hit Formula

Jay Frank, CMT’s Senior VP, Music Strategy and author of Futurehit.DNA, stands at the forefront of the new music industry with his theories on the elements of a hit song. Now artists have the opportunity to put these ideas to music as part of the Futurehit.DNA Songwriting Challenge. The music industry veteran will give three [...]

Commerce Secretary In Nashville To Discuss Piracy

U.S. Commerce Secretary Gary Locke was in Nashville today (8/30) for a meeting between members of government and local music business leaders to discuss music piracy. NSAI Executive Director Bart Herbison moderated the discussion featuring leaders from all levels of government: Locke, Mayor Karl Dean, Governor Phil Bredesen, and Congressman Jim Cooper. Some of Nashville’s [...]

615 Music Adds Danielle Wade

Nashville’s 615 Music, one of the world’s leading providers of production music to the entertainment, broadcast, advertising, and corporate industries, and the recent winner of a national Emmy Award for “Outstanding Original Song” for NBC’s Today Show, has retained UK-based representative Danielle Wade. Ms. Wade will represent 615 Music’s extensive catalog throughout the United Kingdom. [...]

BLOOD, SWEAT & FACEBOOK: The Publicist’s Expanding Radio Role

[Subscriber-only] With CD sales continuing to slide, label budgets and staffs shrinking and the bottleneck at radio getting ever tighter, the rules are changing and the roles rearranging for the recording artist’s “team members.” In an increasingly niche-oriented scenario, public relations has begun to loom larger in the overall picture.

ACM Adds SVP Teresa George

The Academy of Country Music has hired Nashville-based veteran music executive Teresa George as Senior Vice President, Brand Integration & Strategic Partnerships. This forms the ACM’s first internal branding and corporate promotional outreach department. George will report directly to ACM Executive Director Bob Romeo. “Teresa has been an important part of the ACM team for [...]

The Country Network To Air Via Sinclair

The new music video channel The Country Network (TCN) has been picked up by Sinclair Broadcast Group and will be available in some markets by October. Tammy Genovese joined TCN’s Music Row office as Pres. TCN Nashville in April. TCN and Sinclair have entered into an agreement to launch TCN’s star-hosted music video programming on [...]

Big Machine Teams With Commerce Site Moontoast

Big Machine Records and Moontoast have announced that they have reached an agreement for Moontoast to provide their direct-to-fan Embedded Store, a component of Moontoast’s Social Commerce Platform. Fans of Big Machine and The Valory Music Co. artists will utilize the Moontoast Embedded Store to purchase music, videos, and other items directly from the artist-related [...]

Behind The Scenes With Joey+Rory

Husband/wife country duo Joey+Rory have filmed a video for “This Song’s For You,” a collaboration with Zac Brown Band and the leadoff single from their upcoming sophomore release, Album #2. CMT is offering a behind-the-scenes look at the making of the video, which spotlights working people in and around the couple’s rural Middle Tennessee hometown. [...]

Sales Magic Might Turn Deficit

This week the smart money is on the Trickster who says, “Watch my magic wand and you’ll see the current country music album sales deficit of 11.8% rise back up to flat or even positive when the revelers welcome 2011.” Considering the scheduled torrent of superstar product, the feat may be more treat than trick. [...]

Rodney Atkins Teams With Cracker Barrel

Cracker Barrel Old Country Store has announced that Rodney Atkins will release his next album with the restaurant chain. Cracker Barrel Presents Rodney Atkins will be available on September 6, and will feature four No. 1 hits, including “These Are My People,” “Watching You,” and the current Billboard Top 20 single “Farmer’s Daughter,” which is approaching [...]

MTV Networks Cross-Premiere Swift Single

Sister networks CMT, MTV, VH1 and MTV International will team up to present the global premiere of Taylor Swift’s new video “Mine” on Friday, August 27. The first single from Swift’s upcoming album Speak Now, “Mine,” was rushed to radio after being leaked across the internet. The song went on to debut at No. 1 [...]

Niemann’s “Lover, Lover” Gets Gold Certification

Jerrod Niemann’s first No. 1 hit is now also his first RIAA-certified Gold Digital Single. “Lover, Lover” has been a breakthrough song for the Sea Gayle/Arista Nashville artist and his album, Judge Jerrod & The Hung Jury, has been in the Top 3 country best-sellers since its release. After a quick stop in Nashville last [...]

Social Media Success Story CJaye LeRose

Online marketing success stories are becoming more and more common and CJaye LeRose is the latest example. She started a YouTube channel in April 2009 to raise awareness about pet adoption, and posted a self-penned song along with dog rescue videos. Now the Texas native has had more than one million video views on YouTube [...]

Swift’s “Mine” Leaps Into Billboard’s Hot 100

Taylor Swift’s new, rush-released single, “Mine,” has entered the Billboard Hot 100 chart at No. 3, making Swift the second female artist in the history of the Hot 100 to debut multiple tracks in the top five during a calendar year. Mariah Carey is the only other female with multiple top five debuts in a [...]

Summer Sales Await Fall Finale

The album sales chart which compares 2010 YTD sales against 2009 sales (physical and digital) finds country languishing in the summer sales doldrums, according to Nielsen SoundScan. The steep purple trend line shows the genre’s fall continues to worsen compared with 2009. Although all genre YTD sales percentages are lower overall they have leveled somewhat [...]

Free Taylor Swift App Garners Critical Raves

Country sensation Taylor Swift is no stranger to rave reviews, and now the superstar can add her own iPhone app to her list of success stories. The new Mix Me In2 app gives listeners the ability to play or sing along with Swift, and, from the NY Times to US Magazine, critics are lining up [...]