All Entries in the "Marketing/Media" Category
Country Weekly Readies Annual Fashion Show
The 4th Annual Country Weekly Fashion Show and Concert will take place Tuesday, June 8 at Nashville’s Wildhorse Saloon. The event, sponsored by Durango and Lifetime Television, will benefit Musicians On Call. While the line-up has not been set for the pre-CMA Music Festival lunchtime bash, past participants have included Chris Young, Chuck Wicks, Montgomery [...]
Texas Showman Johnnie High Dies
Johnnie High, the music impresario behind Johnnie High’s Country Music Revue in North Texas for more than 30 years, died Wednesday (3/17) of congestive heart failure. He was 80. High’s Opry-style show helped launch the careers of country stars including LeAnn Rimes, Gary Morris, the Dixie Chicks, Lee Ann Womack and many others. High also [...]
Cumulus Radiothon’s Huge Success
Cumulus Nashville is reporting that its 4th Annual Radiothon for the Nashville Rescue Mission was a huge success. Tuesday (3/16), all five of the cluster’s stations (SuperTalk 99.7-WTN; 92Q Nashville’s Big Station-WQQK; 95.5 The Wolf-WSM; 97.1 RQQ Nashville’s Rock Station-WRQQ; and i106-All the Hits-WNFN) went commercial-free from 5 a.m. to 7 p.m., with the goal of [...]
UMG Tests Lower CD Prices
The Universal Music Group has announced that it will begin testing a new pricing structure in the second quarter designed to get single CDs in stores at $10 or less. The company’s Velocity program will introduce the lower CD prices. Single CDs will have the suggested list prices of $10, $9, $8, $7 and $6.
UMG [...]
Gretchen Wilson Opens Online Store
Singer/songwriter/record company owner Gretchen Wilson has announced the opening of her new online store at www.redneckrecordsstore.com. In addition to her new album, I Got Your Country Right Here, and other fan-favorite Gretchen Wilson merchandise, the Grammy Award-winning country star is offering fans an exclusive I Got Your Country Right Here — Deluxe Edition. The first [...]
Rucker Hosts “Hootie” Golf Tourney
Steve Azar, Colt Ford, Dan Tyminski and Jack Ingram will join Darius Rucker at the annual Hootie & the Blowfish Monday After the Masters Celebrity Pro-Am Golf Tournament. Joining those country stars at the golf tournament with the very long name will be Hootie & the Blowfish members Mark Bryan, Dean Felber, and Jim “Soni” [...]
Zac Brown Finds Way To Fans’ Hearts Through Food
Multi-talented musician Zac Brown is using his newfound star status to share one of his other loves with fans—food. He has a new cookbook out, a line of seasonings, and is hosting Eat And Greets on tour.
The Southern Ground cookbook offers 27 of the former chef’s favorite comfort-food recipes such as Southern Fried Chicken, Hearty [...]
Matt Hargis Promoted At Capitol; Absolute Publicity Adds Mary Michael
Steve Hodges, Senior Vice President, Promotions for Capitol Records Nashville announced today (3/16) the promotion of Matt Hargis to Director Regional Promotion for the Southeast. He will replace Angela Lange who has joined EMI Records Nashville as Vice President of Promotion.
Hargis has been with Capitol Records Nashville since 2006 and has most recently spearheaded national [...]
“Scene” Digs Into McGraw Movie
Nashville Scene writer D. Patrick Rodgers on the local songwriters and musicians featured in the upcoming Gwyenth Paltrow, Tim McGraw flick, Love Don’t Let Me Down.
A Hollywood feature employs locals to tell a Music City story the right way — for once
It’s a Thursday night at Skyline recording studio, just off Eighth Avenue, a recording [...]
Gloriana’s Milk-Based Promotion
ACM’s Top New Vocal Group nominee and AMA Award winners Gloriana will be featured on over 50 million milk containers in schools across the U.S. as part of the Milk Rocks! campaign. The Gloriana Milk Rocks! campaign is going on now, and students can enter at www.milkrocks.com for a chance to win a $10,000 prize [...]
Love and Theft Celebrate “Single Best Town”
Kraft Singles and Disney ABC have announced the top ten finalists in their search for America’s “Single Best Town” and invite America to vote for the winner. With more than 400 submissions coast to coast, the top ten towns boast one-of-a-kind features that make them special and uniquely American.
Now through April 11, consumers can vote for [...]
Bryan and West To “Celebrity Apprentice”
Capitol Nashville artists Luke Bryan and Emily West have been chosen to appear in an episode of the new season of NBC-TV’s Celebrity Apprentice. The two artists will take part in a Nashville-themed challenge that will have the celebrity teams trying to figure out what it takes to make a country music superstar.
West says she [...]
Martina Joins With SunnyD To Helps Kids
Martina McBride is partnering with Cincinnati-based Sunny Delight Beverages Co. (SunnyD) for Time To Shine, a national marketing campaign designed to encourage “the shining moments of children.” This marks SunnyD’s first music and entertainment partnership, and the company promises a sponsorship that will “connect with Martina’s fans who share an optimistic and youthful outlook with the [...]
Nation’s Capitol Embraces Country
Reports from the the CMA board meeting, currently underway in Washington DC, have been very positive, with Story Tellers and Story Keepers: Creating and Preserving Country Music, a day-long program for the CMA Board at the nation’s library, garnering some very positive press in today’s (3/10) Washington Post.
The day concluded with a special concert for [...]
Luke Bryan Recruits Celeb Friends For ACM Support
Fan voting is open for the ACM Awards in the new artist categories and singers are coming up with unique ways to reach out for votes. Luke Bryan rounded up celebrity friends for a video for his bid for ACM Top New Solo Vocalist. His spoof of the “Don’t Vote” video used during the 2008 [...]
Facebook For Musicians—Artist Primer
by Jon Walker
Like it or not, the world wide web has become a cornerstone of ‘who you know’ in the 21st century. Facebook has become extremely popular over the past four years and a must-have in every marketing mix. It can connect a willing public with a brand, or a band or artist they love. Facebook has [...]









