Author Archive: Charlie Cook
Cook is currently on the board of both the ACM and the CMA and serves as Director of Programming and Brand Management for West Virginia Radio Corp, based in Morgantown, WV. He is also President of McVay/Cook and Associates, a Cleveland-based media consulting company. He has served on the CRB Board for over 20 years.
Charlie Cook On Air: Country Radio’s Competing Formats
If you work in the radio business, Arbitron is your greatest fear. Or your best friend. To be fair [...]
Charlie Cook On Air: She’s Everything
Country music’s most irreverent songster recorded one of the most powerful mother-son songs. [...]
Charlie Cook On Air: Changing Consumer Media
Last week two separate presentations explored why today’s media consumer is so different [...]
Charlie Cook On Air: Radio Can Help
Can’t we all be friends? As much as record and radio people talk each week, about music, their respective families and [...]
Charlie Cook On Air: The Hottest Music Genre
If you doubt the increased visibility of Country music think about this. An album cut from a Country artist [...]
Charlie Cook On Air: Raising The Bar
I am not an album reviewer. I read reviewers and I find their three-word song reviews fascinating. [...]
Category: Featured
Charlie Cook On Air: Radio Everywhere
The pressure to get us to upgrade our phones and buy some accessory that we really can [...]
Charlie Cook: Will Broadcasters Step Up?
HD radio has been on the radio landscape the last couple of weeks. It started when a spokesman for General Motors was misquoted [...]
Charlie Cook On Air: The Value of a Chart
The buzz last week was all about the music charts. There was a battle for the number one spot on two [...]
Charlie Cook On Air: Apple vs. Pandora
Things move so quickly today that staying on top of things has you about [...]
Charlie Cook On Air: Traditional Radio vs. Auto Wi-Fi
So much of radio listening is taking place in the car, it is why Mel Karmazin [...]
