Author Archive: Charlie Cook

Cook is currently on the board of both the ACM and the CMA and serves as Director of Programming and Brand Management for West Virginia Radio Corp, based in Morgantown, WV. He is also President of McVay/Cook and Associates, a Cleveland-based media consulting company. He has served on the CRB Board for over 20 years.

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Charlie Cook On Air: How To Move Up In The Business

Many years ago in a land far away, Ypsilanti, Mich., I packed up my Camaro and after giving away [...]

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Charlie Cook On Air: A Look Back at 2013

A few more days left in 2013. I hope that you have more than a used calendar to show for it. It [...]

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Charlie Cook On Air: Not Quite A Country Christmas

Each year at Christmastime radio gets thrown for a loop because so many AC stations flip to all [...]

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Charlie Cook On Air: Country Earns Grammy Love

In the past, NARAS has not always represented the Country genre either on the show or in [...]

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Charlie Cook On Air: Music Row Christmas Gifts

You can pick up The Luke Bryan CD Crash My Party for under $12.00 at Wal-Mart for Zac Brown. For [...]

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Charlie Cook On Air: Is Radio A Flight Risk?

If you spend more than an average amount of time on airplanes, the news this month about being [...]

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Charlie Cook On Air: Eric Church Is Country’s Rock Rebel

I’m gonna listen to Frank Sinatra, Bob Seger and Blake Shelton. But I’m not gonna play them [...]

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Charlie Cook On Air: Putting Good Stock in Country Music

Well I thought I would put prices on Country music stars. We can be safe to believe that [...]

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Charlie Cook On Air: The Most Wonderful Time of the Year

It’s the most wonderful time of the year. The last two months of the year [...]

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Charlie Cook On Air: Who Will Win a CMA Trophy?

I like it when the critics, picking the Academy Awards winners, say, “should win and will win.” [...]

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Charlie Cook On Air: The Problem With Diary Measurement

Do you really think less than 10 percent of the people in Jackson, Miss. listen to Country [...]

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Charlie Cook On Air: Three No. 1 Songs Each Week?

Now we’re talking real money. Not the shallow bragging rights of being No. 1 for one out of 52 [...].

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Charlie Cook On Air: The Holiday Sales Push

You know that I am a big fan of the CMA research department. If you and your station are [...]

Category: Featured, Radio, Sales/Marketing

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Charlie Cook On Air: The Nielsen Numbers

If you have read this space at all over the last few years you know I am a defender of radio. [...]

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Charlie Cook On Air: America’s Second Most-Popular Sport

For years we have heard that if you don’t vote you cannot complain. Of course that is not true.[...]

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Charlie Cook On Air: I Wanna Talk About Me

Where is your radio station, or your recording career, in all of this? Are you relevant? Are [...]

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Charlie Cook On Air: Cumulus/Dial Global Strike A Good Deal

In the old days the National Association of Broadcasters meeting was the start of the start of the [...]

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Charlie Cook On Air: Making Stars One Fan At A Time

Luke Bryan was all the buzz last week in Nashville. It has been a long time [...]

Category: Artist, Exclusive, Featured, Radio

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