A concert with superstar names including Toby Keith, Garth Brooks, Trisha Yearwood, Willie Nelson, Sammy Hagar, Ronnie Dunn, Mel Tillis, John Anderson and Carrie Underwood (performing via satellite)–all of whom will be appearing at Toby Keith’s Oklahoma Twister Relief Concert at the University of Oklahoma’s Gaylord Family-Oklahoma Memorial Stadium on Saturday (July 6)–would typically be a big draw for ticket scalpers.
But given the charitable nature of the concert, it seems the Twister Relief Concert is not attracting secondary ticketers.
“What I’ve heard from the industry … is that it would be taboo on this particular event,” Brad White, an independent concert promoter from Norman, told TulsaWorld.com. “Even the secondary ticket guys are avoiding this.”
In fact, some companies are encouraging people to donate. “This has been our policy with all Oklahoma relief events,” Emma Leggat, StubHub’s head of corporate social responsibility, said in an email to the AP. “Beyond this, StubHub is currently moving toward a model whereby we will enable nonprofits to benefit directly from secondary ticket sales for charity events through donated fees.”
The money raised from ticket sales will benefit the United Way of Central Oklahoma, which has established a fund specifically to aid victims of the tornadoes that hit Oklahoma in May. A separate benefit concert last month hosted by fellow Oklahoma native Blake Shelton and televised live on NBC raised more than $6 million in donations and pledges.
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About the AuthorJessica Nicholson is a staff writer with MusicRow Enterprises. Her previous music journalism experience includes work with Country Weekly magazine, TasteofCountry.com and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]
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