iV Launches Strategic Music Licensing Division

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• July 17, 2013
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Steve Keller

Audio agency iV has launched a strategic music licensing division named Creatively Driven to nurture relationships between brands and artists.

“Working with artists to create branded music assets can be an important part of an audio branding initiative,” says iV CEO/Strategist Steve Keller. “We wanted to create a way to facilitate unique, creative relationships between brands and artists. All of the artists we represent are interested not only in licensing existing material, but in creating original musical content that can be owned by the brand.”

iV Creative Facilitator Wendy Duffy will help coordinate the new division. Duffy’s background includes working with networks, studios and creative directors in several sectors of media. “Nashville is uniquely suited as a hub for this kind of creative collaboration,” says Duffy. “iV works less as a music vendor and more as an audio agency, concerned with the development of congruent, distinct, and recognizable audio identities for our clients.”

iV is an audio agency that specializes in the strategy, creation, evaluation, and management necessary to create successful audio branding initiatives. Since launching the company in 2005, the company’s clients include Vodafone, Opel, Nestea, Trojan, Olay, Burger King, Ritter Sport, Ehrmann, Jacobs, Audi, Union Investment, Commerzbank, Coca-Cola and more.

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Michael Smith is the Operations Manager at MusicRow Enterprises, where he works in the sales and editorial departments, and manages MusicRow's CountryBreakout Chart. He holds a BA from Vanderbilt University. Please send feedback to msmith@musicrow.com

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