Vanderbilt Accelerator Summer Business Institute has teamed up with Warner Music Nashville for a project in its intense month-long business boot camp run by the Vanderbilt Owen Graduate School of Management.
For Warner Music Nashville, The Accelerator students (college students and recent graduates) are challenged with proposing innovative cross-branding opportunities between artists and products with the goal of driving positive impressions through partnerships with existing brands.
Accelerator Summer Business Institute helps students hone essential skills in marketing, sales, finance, real estate, research and corporate strategy.
The program launched on Thursday (June 13) at 9:30 a.m. at Warner Music Nashville on Music Row. The Accelerator teams will give their final presentations on Friday, June 21 at 9 a.m. at the Vanderbilt Owen Graduate School of Management’s Averbuch Auditorium.
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About the AuthorJessica Nicholson is a staff writer with MusicRow Enterprises. Her previous music journalism experience includes work with Country Weekly magazine, TasteofCountry.com and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]
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