It has certainly been an important week for Tim McGraw’s current single, “Highway Don’t Care.” The song blazed a trail to the number one spot on the MusicRow Chart this week. On Tuesday (May 7), McGraw held the first-ever music video debut via a Google+ hangout session for the single, which features Taylor Swift and Keith Urban.
Written by Mark Irwin, Josh Kear and brothers Brad and Brett Warren, the title has taken on new life with the video, a powerful public service announcement video portrayal bringing attention to distracted driving.
There’s no telling what further impact the star-studded single will make after this week’s music video launch. But we can be sure video view numbers are on the rise!
Take a peek at the Shane Drake-directed work below.
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About the AuthorEric T. Parker oversees marketing initiatives and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] @EricTParker
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