Zippo Encore will hit the road with breakout country artist Lee Brice from May 9 through August 24 when Brice joins Brad Paisley as special guest on the Beat This Summer Tour presented by Cracker Barrel Old Country Store®.
This marks Zippo Encore’s first partnership in the country music market, as part of their efforts to continue to engage all genres of music fans.
“I’m ready to get the ‘Beat This Summer’ tour started and welcome Zippo Lighters out on the road! The Zippo Encore program is a great way to bring some extra time to meet those fans,” says Brice. “I had a lot of fun designing my custom lighter and can’t wait to see them flickering in the crowd every night.”
As part of the Zippo Encore Artist Custom Series, Brice is designing two custom Zippo lighters for sale exclusively on the road this summer. One lighter will feature South Carolina’s palm tree and crescent moon flag and the other a wooden guitar with an authentic printed Lee Brice autograph, both designed by Lee himself.
Fans can download the free Zippo Lighter app available for iPhone and Android and receive a Lee Brice design for their virtual lighter that he created featuring South Carolina’s flag.
Brice will also be doing autograph signings at the Zippo Encore booth in five markets during the tour. Autograph signings are scheduled for May 10 (Noblesville, Ind.), June 8 (Raleigh, N.C.), July 12 (Darien Center, N.Y.), July 27 (Dallas) and August 24 (San Bernadino, Calif.).
Concertgoers can visit the Zippo Encore booth to spin the prize wheel for prizes from Zippo like seat upgrades and lighters. Also, fans are given the opportunity to design their own custom lighter and enter it into the daily design contest. One lucky winner at each tour stop will receive a Zippo Lighter. At the end of the tour, a grand-prize winner will have their custom lighter design made into a real lighter by Zippo.
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About the AuthorJessica Nicholson is a staff writer with MusicRow Enterprises. Her previous music journalism experience includes work with Country Weekly magazine, TasteofCountry.com and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at firstname.lastname@example.org.
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