TechLinks: Google, YouTube, Pandora

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• March 21, 2013

google• • The Google for Creators event is set for April 18 at Anthem in The Gulch. Reps from Google/YouTube will share the latest tools to empower artists and entertainment industry professionals to create, expose and promote art, grow audiences and monetize content. Included will be how to get the most out of digital platforms like YouTube and Google+. Tickets are sold out but details and a wait list can be found here.

• • YouTube has passed the 1 billion monthly visitor mark. The Google-owned site hit 800 million monthly visitors in October 2011. More here.

• • Pandora executives told investors that it expects its royalty payments to decline from 60 percent of revenue to 40 percent of revenue over the next few years. It hopes to increase revenue from mobile usage. The streaming radio service has been criticized by the music industry for not paying a high enough royalty rate, particularly to songwriters.

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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