Keds will again partner with Taylor Swift, this time on the road as a sponsor for the North American RED Tour with the release of a limited edition Champion sneaker featuring the names of each city on the tour.
Throughout the length of the tour, Keds will run a series of giveaways including seat upgrades and backstage tours in every city. Inside each venue at the Keds pop-up Style Studio, fans will be able to receive exclusive access to ordering and girls will be encouraged to share their stories of bravery, self-confidence, friendship and style for the Fearlessly video set.
“The tour shoe is the first of its kind and is a really unique memento of the concert experience,” said Rick Blackshaw, president, Keds. “We can’t wait to meet our fans and help inspire as many girls as possible to be fearless.”
The 23-year-old singer’s tour kicked off this past week (March 13) in Omaha, Neb. and continues through September.
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About the AuthorEric T. Parker oversees marketing initiatives and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] @EricTParker
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