Winning a Grammy® Award is not only considered an awards pinnacle for many artists, but after this year’s Grammy® Awards on Feb. 10, it is clear that the Grammy’s effect on album and single sales continues to hold strong.
According to Nielsen Soundscan, several country artists saw sales boosts after winning, being nominated or performing on the show.
Taylor Swift, who opened the show by performing her single, “We Are Never Ever Getting Back Together,” saw sales for the track go up 10 percent, while sales of her latest album Red climbed 20 percent over the previous week
Carrie Underwood‘s song “Blown Away,” which she performed on the show, saw a 57 percent increase in downloads over the previous week, while the second song in her medley, “Two Black Cadillacs,” experienced an 8 percent jump.
Triple Grammy nominee Hunter Hayes was nominated for Best New Artist, Best Country Solo Performance and Best Country Album. He saw sales on his debut album soar 46 percent over the prior week.
Kelly Clarkson, who currently has the song “Don’t Rush” (featuring Vince Gill) on the country charts, won for Best Pop Vocal Album for her album Stronger. The album’s sales increased 51 percent over the prior week.
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About the AuthorJessica Nicholson is a staff writer with MusicRow Enterprises. Her previous music journalism experience includes work with Country Weekly magazine, TasteofCountry.com and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at firstname.lastname@example.org.
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