The Association of Independent Music Publishers (AIMP) will host a discussion on harnessing social media and e-commerce to maximize customer acquisition and revenue. The event will be held at ASCAP’s Nashville office (first floor conference room) on Wednesday, Feb. 20 from 11:30 a.m.–1 p.m.
Ariel Hyatt (founder of CyberPR), Wayne Leeloy (Senior Director of Digital Marketing for Warner Music Nashville), Marcus Whitney (CTO of Moontoast) and John Barker (President of Clearbox Rights, LLC) will discuss product development and marketing strategies involving social media and e-commerce. They will also examine the early stages of development with a publisher/administrator who is fostering an audience through social media.
A hot lunch buffet will be served. The cost for AIMP members is $25, while the price for non-members is $40. Those interested in attending can RSVP at www.aimp.org.
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About the AuthorJessica Nicholson is a staff writer with MusicRow Enterprises. Her previous music journalism experience includes work with Country Weekly magazine, TasteofCountry.com and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at firstname.lastname@example.org.
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