Recording Academy Launches GRAMMY Promotions Via Social Media

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• December 17, 2012

The Recording Academy has launched two interactive social media games to promote the upcoming GRAMMY Awards on Feb. 10, 2013.

“Get Me to the GRAMMYs,” will launch Monday (Dec. 17) and run through Jan. 29, 2013. Fans of the GRAMMYs on Facebook will have a chance to win seven weekly prizes from each of the GRAMMYs’ six participating partners — Delta Air Lines, Harman, Hilton Hotels & Resorts, Hitlab, MasterCard, and Proctor & Gamble. Prizes range from music gift cards to the Ultimate GRAMMYs Superfan prize featuring two tickets to the 55th Annual GRAMMY Awards®.

Additionally, The Recording Academy and Curalate, the marketing platform for visual sites such as Pinterest, have teamed for “Pin Your Way To The GRAMMYs,” — a social media promotion offering Pinterest members the opportunity to share exclusive GRAMMY images. The promotion launched Thursday (Dec. 13) and will run through Jan. 16, 2013. Images for the 55th Annual GRAMMY Awards ad campaign, “#TheWorldIsListening,” debuted online on Dec. 13. Exclusive photos will only be seen on the official GRAMMY Pinterest page (www.pinterest.com/thegrammys).

“The GRAMMYs remains focused on connecting fans, not only with their favorite artists, but with each other,” said Evan Greene, Chief Marketing Officer of The Recording Academy. “The exclusive images on Pinterest will allow fans to show their love of music in a creative way.”

The GRAMMYs will be held on Feb. 10, 2013 at the Staples Center in Los Angeles and will broadcast on CBS Television Network from 8-11:30 p.m. ET.

For more information on the GRAMMYs social media contests, visit www.facebook.com/thegrammys, www.twitter.com/thegrammys, or www.pinterest.com/thegrammys.

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About the Author

Jessica Nicholson is a staff writer with MusicRow Enterprises. Her previous music journalism experience includes work with Country Weekly magazine, TasteofCountry.com and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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