Ticketmaster Forms Partnership With Walmart

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• November 14, 2012

Walmart and Ticketmaster have announced a strategic partnership to provide consumers more ticket purchasing capabilities both in stores and at walmart.com.

A pre-determined pool of tickets will be available to Walmart customers for major league sporting events, FELD Entertainment family events, arts & theatre performances and more. The new “Walmart Ticket Values” program featuring “Tickets under $30” is available in approximately 1,200 Walmart stores or online for in-store pickup or delivery by mail.

“By partnering with Ticketmaster, we are able to offer our customers the best selection of live event tickets at an everyday low price,” said Seong Ohm, SVP of entertainment merchandising for Walmart U.S. “We hope our customers will take the time to enjoy a game, concert or show.”

“We collaborated with Walmart to introduce another convenient ticket buying option on Walmart.com and fans can choose to have their tickets mailed or available for in store pick up at their Walmart,” said Sandy Gaare, EVP of retail partnerships, Ticketmaster.

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In addition to running RowFax, Eric T. Parker oversees marketing initiatives for the pitch sheet, MusicRow's print magazine, MusicRow.com and the CountryBreakout Chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. eparker@musicrow.com

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