Taylor Swift Partners With Sneaker Company

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• October 11, 2012

Taylor Swift will kick off a multiple-year sponsorship with popular sneaker company, Keds, with the release of limited edition red Champions.

“I’m so excited to be partnering with Keds,” said Swift. “I’ve been a fan for years because they have two of my favorite elements of great style – they’re classic and effortless.”

The initiative will be supported with future scholarship opportunities and limited edition product.

The Swift kicks will be available for purchase at Keds.com, TaylorSwift.com, Nordstrom.com and Journeys.com in conjunction with her forthcoming album Red, due out on October 22.

“Taylor has become an inspiration to millions and a shining example of what can happen when you set your mind to something,” said Keds Brand President Rick Blackshaw. “Keds resonates with bold, unique girls who are brave enough to be themselves. This understanding is the most important thing we share with our fans, and we’re committed to helping girls everywhere look great but feel even better.”

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In addition to running RowFax, Eric T. Parker oversees marketing initiatives for the pitch sheet, MusicRow's print magazine, MusicRow.com and the CountryBreakout Chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. eparker@musicrow.com

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