Miranda Lambert Launches Interactive Digital Campaign

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• August 9, 2012

Miranda Lambert has teamed with technology companies Interlude, Sonic Notify, Mobile Roadie and Halo Media to create a mobile app and an interactive experience for her latest video, “Fastest Girl In Town.”

Lambert’s new Apple and Android mobile App features news, music, videos, exclusive photos and more. While running the app, fans can play the “Fastest Girl In Town” video on VEVO for a first of its kind second-screen experience from Sony Music. The video experience allows fans to switch between multiple camera angles, discover bonus content hidden throughout, and unlock contest opportunities to win items featured in the video.

A visual wall on Lambert’s Official Website will aggregate fan art, Tweets, and Instagram images containing the hashtag #fastestgirlintown. Each day, Miranda’s Facebook Page will feature a “picture of the day.”

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In addition to running RowFax, Eric T. Parker oversees marketing initiatives for the pitch sheet, MusicRow's print magazine, MusicRow.com and the CountryBreakout Chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. eparker@musicrow.com

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