Big Machine Label Group artists Rascal Flatts, Edens Edge and Eli Young Band are teaming up with General Mills this summer to help Feeding America secure meals for local food banks through Outnumber Hunger Live. This marks an extension to the Outnumber Hunger initiative, which has already helped Feeding America secure more than 6 million meals for local food banks.
From now through the end of October, at each of the over 35 concert stops on the Farmers Insurance Presents Changed Tour, Outnumber Hunger will make a donation to Feeding America to help secure 5,000 meals for that city’s local food bank. At each tour stop, a donation of $625 will be made to Feeding America—enough to secure 5,000 meals for that local food bank.
“People in every community across America—nearly 49 million individuals—are struggling with hunger,” said Mike Eli of the Eli Young Band. “With ‘Outnumber Hunger Live,’ we hope that we can help these local communities and continue to raise awareness of this issue in our country.”
“The Outnumber Hunger program helps make a difference in the hunger crisis in America,” said Vicki B. Escarra, president and CEO, Feeding America. “We appreciate that General Mills and Big Machine Label Group’s artists continue to lend their voices to this effort.”
“In our home state of Arkansas, nearly 18 percent of the residents struggle with hunger. “That’s more than half a million people,” said Hannah Blaylock of Edens Edge. “That’s why Outnumber Hunger Live is an important part of our tour.”
According to the USDA, approximately one in six Americans (16.1%) struggles with hunger which often affects hardworking families who face tough decisions about whether to pay bills or pay for food. “Outnumber Hunger Live” aims to continue to raise awareness for the issue and help make a difference in the fight against hunger in local communities.
The Outnumber Hunger initiative launched in March with a star-studded roster of Big Machine Label Group artists, including Rascal Flatts, Reba and Martina McBride. The artists appeared on millions of specially marked General Mills products alongside Outnumber Hunger codes. By entering the codes at www.OutnumberHunger.com, people can help Feeding America secure five meals on behalf of their local food banks. General Mills has already donated $700,000 and will donate up to an additional $1,400,000 based on online code entry and other consumer actions. As a thank you, consumers receive a free song download from participating artists after entering their package code.
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About the AuthorSherod Robertson is President and Owner of MusicRow Enterprises. He oversees all operations and develops strategic initiatives for MusicRow magazine, RowFax, and MusicRow's CountryBreakout chart. Robertson previously served as Director of Finance of Arista Records after beginning his career as Vice President of Finance and CFO at Reunion Records.
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