Lipton Unveils Lady Antebellum Ad Campaign

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• May 10, 2012

Lipton has unveiled its national ad campaign starring Lady Antebellum to introduce the beverage company’s new product offerings.

The celebrity partnership was reported in early March and will extend to the trio’s May 16 tornado benefit for Henryville, IN. The campaign will also include print, radio, digital, and retail integrations.

One of the TV spots has the group members transforming into translucent silhouettes before hitting the stage. In another, the band takes the Lipton to-go powders to a park for an impromptu concert.

Fans also have a chance to win a visit with the band in Nashville as part of the “Drink Positive Sweepstakes with Lady Antebellum” on Facebook.

Tuesday night (5/8) on NBC’s The Voice, Lady Antebellum debuted a new single, “Wanted You More.” The group performed just before Blake Shelton‘s teammate, Jermaine Paul was chosen as the Season 2 winner.

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In addition to running RowFax, Eric T. Parker oversees marketing initiatives for the pitch sheet, MusicRow's print magazine, MusicRow.com and the CountryBreakout Chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. eparker@musicrow.com

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