Google Play was introduced in March 2012 as an online store for music, movies, Android apps and games, effectively re-branding the previous Android Marketplace.
HFA’s brings a pool of more than 46,000 affiliated publishers, flexible technology, and comprehensive rights database to the agreement.
“HFA is pleased to collaborate with Google to help encourage more consumer music purchases through innovative programs,” said Lauren Apolito, Vice President of Strategy & Business Development, HFA. “We strive to support the growing digital eco-system as it evolves to meet consumer content demands with our rights management services so that companies can focus on their music initiatives.”
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