To celebrate Willie Nelson‘s birthday today (4/30), Pacific Biodiesel’s pump on Maui has re-branded and will now be sold as BioWillie™ Biodiesel.
The branding is the brainchild of Nelson, a Maui resident who has long supported community-based biodiesel products. Nelson and his wife Annie bought their first diesel car in 2003 and filled up at Pacific Biodiesel.
Customers who fill up today between 8 am – 5:30 pm receive a free BioWillie™ bumper sticker and can enter a drawing to win a cap autographed by Nelson. The Maui store is located at 40 Hobron Avenue in Kahului and open 24 hours.
BioWillie focuses on quality and sustainability, requiring the fuel meet American Society of Testing and Materials standards and feedstock sources meet best practices established by the Sustainable Biodiesel Alliance (of which Nelson is a founding member). Additionally the fuel must be produced in America, from American feedstock, and used in America within a reasonable region.
Pacific Biodiesel, an advocate for sustainable community-based biodiesel, was founded in Maui in 1996 by Robert King. The company operates 13 plants in the U.S. and Japan.
Nelson will release his first album for Legacy Recordings titled Heroes, May 15 with new songs and guest artists including Merle Haggard, Snoop Dogg, Kris Kristofferson, Billy Joe Shaver, Sheryl Crow, Jamey Johnson, Lukas Nelson and Micah Nelson.
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