ACM to Host Week-Long Vegas Experience

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• February 8, 2012

The Academy of Country Music has announced its first-ever ACM Experience, a free, open-to-the public event for country music fans at the Mandalay Bay Resort & Casino March 30-Apr. 1, surrounding the 47th ACM Awards.

The three-day event was created to immerse fans in the country music lifestyle, allowing enthusiasts to ‘shop country, taste country, ride country, and hear country.’

The Experience includes the ACM BBQ Throwdown competition for competitive barbecue circuit champions, vendors, and interactive booths; the ACM Expo includes 200K square feet of shopping, gaming and eating with ‘town square’ performances from yet to be announced artists; and the Ram Ride and Drive will demonstrate the capabilities of the truck outside the resort.

All these events will culminate around the previously-announced ACM Fan Jam, a ticketed event hosted by Zac Brown Band at the Mandalay Bay Events Center during the ACM Awards show at the MGM Grand across the street. This live concert event will continue after the Awards telecasts on CBS and is to feature special appearances and giveaways.

“The ACM Experience is a natural extension of the Academy’s focus on bringing fans the best events to promote the genre and provide additional exposure for both established and new artists,” said Bob Romeo, CEO of the ACM.

Additionally, the ACM has announced its monthly My Cause February web feature as “Country Sings for Cancer,” supporting Sarah Darling’s Women and Cancer fund. For more information, click here.

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In addition to running RowFax, Eric T. Parker oversees marketing initiatives for the pitch sheet, MusicRow's print magazine, MusicRow.com and the CountryBreakout Chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. eparker@musicrow.com

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