On Saturday, Jan. 21, Scott Borchetta will visit and interview with the Country Music Hall of Fame and Museum. The Big Machine Label Group president and CEO will sit down with museum writer and editor Michael McCall to discuss his career, including his role in developing artists such as the Band Perry and Taylor Swift, as well as his work with veteran artists including Garth Brooks, Martina McBride and Reba. He will also give his thoughts on where the industry is headed. The program, which will begin at 1:30 p.m. in the museum’s Ford Theater, is included with museum admission and is free to museum members.
Perhaps best known for signing Swift and nurturing her superstar career, Borchetta is a music industry veteran who has made significant contributions to country music history over the last two decades. For that reason, he is among ninety-two new entries in the Encyclopedia of Country Music. The Encyclopedia entry follows Borchetta’s journey from MCA in the ’80s and ’90s to heading up the radio promotion departments of DreamWorks Nashville and later UMG Nashville, before the launch of Big Machine and its recent successes with Swift, Band Perry and more.
The upcoming program is presented in conjunction with the Feb. 1 release of the second edition of the Encyclopedia of Country Music, which will be published by Oxford University Press in partnership with the Country Music Hall of Fame and Museum.
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