Bass man Richard Sterban’s stuttering delivery of the title lines of this bopper is priceless. The rest of the boys are still harmonizing flawlessly. The song is as catchy as all get out.
—Robert K. Oermann, MusicRow
This summer Cracker Barrel Old Country Store asked The Oak Ridge Boys to record an album incorporating both previously recorded and brand new songs. The result was It’s Only Natural, a 12-track CD with seven rerecorded hits—including the group’s multi-platinum, country-pop hit “Elvira”—and five new songs.
While the combination of Oak Ridge Boys and Cracker Barrel is a natural, the Oaks made the decision to stretch with the music video for their first single from the project. The group invited 16-year-old YouTube sensation Keenan Cahill to join them in Nashville for the taping of “What’cha Gonna Do.” The now-viral video (also embedded below) received nearly 200,000 views during the first week of its release and was Keenan’s first country music collaboration.
“What’cha Gonna Do,” written by Steven J. Williams, Wil Nance and Sherrie Austin, was released to country radio in November and is currently garnering airplay across the U.S. It’s Only Natural was released through the Cracker Barrel Old Country Store exclusive music program on September 19. On August 6, The Oak Ridge Boys were inducted into the Grand Ole Opry.
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