Facebook Serves More Ads Than Any Other Website
Facebook serves about twice as many advertisements as the next leading website according to the latest news from ComScore. In the last 15 months, Facebook served 1.37 trillion ads, more than double Yahoo, which pushed out 641.89 billion ads to come in second place.
ComScore reports that nearly 1.11 trillion display ads were delivered to U.S. Internet users during the first quarter of 2011. Facebook accounted for nearly one third of these. See the full ComScore report.
AdAge points out, “What really sets Facebook apart…is that it’s actually increased the amount of ads it’s serving per page over the past year while everybody else, from Yahoo and Google to AOL and Microsoft, has either leveled off the number of ads or stayed flat.” Facebook accounted for 346 billion impressions in Q1 2011, nearly double the number it delivered in Q1 2010. Read more and see graphs from AdAge here.
Facebook is also experimenting with new kinds of advertising. According to AdAge, users can now earn “credits” for watching video ads on the site. These ads are shown during games, or on the right-hand side of a very limited number of Facebook pages. The credits are a virtual currency used to buy virtual goods in many games and apps on the Facebook platform.
In more news from Facebook, Myspace Music users can now transfer content from their Myspace artist pages onto Facebook. It will show up on Facebook under a new “Music” tab. More here.
