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    • Jewel And Aldean Team With Country Financial

    February 03, 2010 | Peter Cronin | Comments 0
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    Financial planning firm Country Financial is teaming with country artists Jason Aldean and Jewel for the “Road Trips and Guitar Picks” series, which will present 30 concerts beginning in March. Each artist will perform separate concerts, but the “Road Trips and Guitar Picks” website, www.tripsandpicks.com, will serve as a one-stop destination for both, giving Aldean and Jewel fans access to an array of special features. The series will offer fans enhanced live concert experiences, online offerings and prizes including chances to win one of several all-expense paid flyaways to see Jewel or Aldean.

    “We’re thrilled to be partnering with these two amazing artists,” says Doyle Williams, Chief Marketing Officer at Country Financial. “Jason and Jewel share our down-to-earth personality, and like Country, they’re involved in their communities.”

    Aldean’s first Country Financial concert is March 10 in Ames, Iowa. Jewel will kick off her performances in June. As part of “Road Trips and Guitar Picks,” concert-goers will be able to text for seat upgrades, enter mobile sweepstakes and win VIP backstage opportunities.

    “I’m stoked to partner with Country,” says Aldean. “Their customers and my fan base are very similar, so it’s awesome that we can get together and offer all of these cool extras that my fans can’t get anywhere else.”

    Filed Under: Artist • Featured • Sales/Marketing • Touring

    • About the Author: Peter Cronin has been covering the country music industry for two decades for publications including Musician, Billboard and CMA Close Up and has held publishing positions with companies including Maverick Music, Bug Music and SESAC.

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