CMT Gets Interactive With New Look

Beginning today, music videos on CMT will sport a new look which includes a new graphics treatment that displays artist and song title information at the top of the screen throughout the entire song. At the end of each video, the graphics will then rotate to display record label, album, director and songwriter information.

Ringtone messaging is featured in each video for additional interactive opportunities utilizing CMT Mobile. The new graphic look, which was created by CMT’s in-house team, is a music television first and allows the network to place even more emphasis on music discovery.

“We constantly hear about the country audience struggling to identify who sings what, and want to aid our artist and label partners in solving that,” says Jay Frank, CMT’s Senior Vice President of Music Strategy. “Having an artist and title visible throughout each video allows us to position country artists better than any other outlet. With this change, CMT once again leads in cross-platform innovation and further emphasizes why we are consistently the top TV destination for country music discovery.”

The new video treatment launched today during music video hours, and will be featured during CMT Top 20 Countdown, which premiered at 10:00 a.m. CT today (2/26).